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Press Forward unites independent journalism organizations to transform the media landscape through innovation, advocacy and inclusivity.


Today marks the official launch of Press Forward, a new national association that aims to unify, elevate and advocate for independent journalism organizations in Canada. 


Press Forward is dedicated to ensuring people in Canada have access to strong, independent, and community-focused journalism. It’s mission is to boost innovation, inclusivity and diversity in media across the country.


Founding members include The Sprawl, La Converse, the West End Phoenix, The Discourse, The Tyee, The Narwhal, the National Observer, The Coast and Village Media.


“Press Forward is first and foremost about reinvigorating the relationship between readers and news organizations a crucial component of developing sustainable business models for journalism,” says Emma Gilchrist, Editor-in-Chief at The Narwhal and Chair of Press Forward.


Press Forward grew out of a three-day gathering of journalists and media development professionals in June 2019. Funded by the McConnell Foundation and Luminate, and organized by Journalists for Human Rights in partnership with the West End Phoenix, the conference brought together 45 individuals from media outlets, academia, foundations and nonprofits. The goal: to brainstorm a way forward in Canadian journalism, based on the needs identified by diverse, independent media themselves.


Following the gathering, a steering committee representing independent publishers across Canada was tasked with creating an association to represent Canada’s independent media. Journalists for Human Rights incubated the project, with the support of a grant from the Trottier Family Foundation.


“The future of Canadian media lies in reader-supported, community-oriented independent journalism. This critical part of the media sector needed to organize to speak with a clear voice about the way forward for media in Canada,” says Rachel Pulfer, executive director of Journalists for Human Rights. “JHR convenes media into organized networks overseas to make common cause and speak with one voice; in 2019, we saw a need to do the same at home. Press Forward is the result.” 


Press Forward will unify innovative, independent media organizations across Canada, advocate on behalf of the independent media sector and develop the skills of Canadian journalism entrepreneurs through professional development opportunities. 


“Canada is ready for fresh approaches to journalism,” says Jeremy Klaszus, Editor-in-Chief at The Sprawl in Calgary. “Press Forward will help independent and community-focused news outlets build the future of Canadian journalism together, rather than trying to preserve the models of yesteryear.”


“Local news outlets are often denied the same type of financial support and political clout of larger media organizations, and that makes it harder for them to thrive or, in COVID times, even survive,” says Stacy Lee Kong, Deputy Editor at West End Phoenix. “I wanted to be involved in Press Forward because independent media needs a voice and a body that can help us advocate for ourselves.”


To become a member or learn more about Press Forward, visit

Press Forward works to ensure people in Canada have strong independent and community-focused journalism. We unify, elevate and advocate for media organizations in Canada to strengthen innovation, inclusivity and diversity in media across the country.

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Members have access to exclusive membership events and programming where you can connect with news organizations across Canada and discuss topics like funding, community journalism and the state of the industry.